Is failure a myth?

Failure does not exist. In my experience, there are only different degrees of success and the lessons you pick up along the way.

When something doesn’t work, most people slow down, doubt themselves, and quietly chicken out without ever admitting it. They tell themselves “maybe this isn’t for me,” and that is the exact moment they truly stop.

Take Jeff Bezos. He started in a garage packing books himself with no team, no system, and no comfort. Everyone told him he was an idiot. He adjusted and carried on. Or look at Churchill; if he had given up when everyone told him to, the world would look very different today.

If you have something right now that isn’t working, make a decision. Either cut it because it is fundamentally wrong, or carry on. But make that decision right now. There is no such thing as failure; you just haven’t got it right yet. Get up and go again. Be the fox, not the chicken.