Mine the Diamonds in Your Own Backyard

Before you spend thousands of pounds buying access to someone else’s database or launching a costly advertising campaign to find new clients, pause for a moment. What if your most lucrative opportunities are already right in front of you?

Instead of chasing cold leads, try this simple strategy: identify your top five favourite customers. You know the ones—they are a pleasure to deal with, they have been with you for a long time, and they always pay on time.

Pick up the phone, call your main contact or the head of the company, and say something like this:

“Hi [Name], I’m not calling to sell you anything today; I’d just love your advice on a quick point. We thoroughly enjoy working with you, and you’re a great client. What could we do to improve our journey together? Is there anything that would make our service better, or something else you wish we could supply you with?”

That conversation is where the real gold is. Your existing, loyal customers hold the key to expanding your business in a way that feels organic and rewarding. By simply asking for their feedback, you strengthen your relationship and effortlessly uncover new avenues to serve them.

Before you look outwards and spend a fortune on marketing, take a look at the diamonds in your own backyard. Dig a little deeper and see how you can grow together. It is a highly effective strategy—and best of all, it keeps you working with nice people who are a genuine pleasure to deal with.

For more insider ideas like this, find them in my book over on Amazon: