I need your help
When I finish on a Friday, I do not switch off completely. Not deliberately. It just happens.
Somewhere in the back of my mind, quietly, I start preparing for my Sunday morning ritual. The Magic Chair. The one or two things I want to focus on next week.
This week, what has been sitting there is a book.
I have just finished writing it. It will be on Amazon in about two weeks.
It is called Before The Wave. Build Your Business Lifeboat Before You Need It.
And I want to be honest about who it is for.
It is for company directors who have never read a business book before. And probably never will.
Not because they are not intelligent. Because they are too busy running a business to wade through three hundred pages of theory written by someone who has never had to make payroll on a Friday afternoon.
This book is short. Plain English. Aimed at one thing only. Protecting your income if you ever hit a serious business problem.
I have worked with over three thousand directors across forty years. This is what I wish someone had put in front of me before things went wrong.
Because if your business ceases, so does your income. It can happen very quickly. One major problem is probably all it takes.
There is a solution the winners use. Trouble is, ninety-five percent of directors never do it.
Because we all think it will never happen to us.
So did the owners of the Titanic.
The book costs you nothing if it does not deliver. If you do not get one hundred times the price back in value, I will refund every penny. No questions asked.
Now here is what I am asking.
How do you market a business book to company directors who do not read business books?
I have my own ideas. But experience has taught me that the best thinking rarely comes from one person sitting alone.
Email me. Call me. The best ideas will receive a Magnum of Champagne.
Have a brilliant weekend.
I am Mark Smillie. mark@ringroseandco.co.uk. 07710 466166..
